Unlike I.G. treatments that have to be taken weekly at home or monthly in a hospital, HyQvia can be infused once a month at home, giving patients more time for the things that matter most.
We developed a powerful way to convey this extraordinary benefit: selfies of real patients living their lives to the fullest.
The first glimpse doctors would see of the new campaign is a bright, clean envelope introducing Angela, one of our real HyQvia patients. Inside is a card teasing her story. The main drug benefits are detailed on the back.
Doctors will see the full expression of the new brand campaign in the digital tool for sales reps, which illustrates HyQvia’s reasons to believe as they relate to three real patients.