Alpha 1-antitrypsin deficiency is a rare disease that effects the lungs. It’s a pain to deal with—gaining access to therapy can be challenging, and the treatment itself can be tedious.
Glassia works with insurance providers to make their alpha-1 therapy easier to obtain. And the treatment is simple to administer, so patients are more likely to stick with it.
These ad concepts subvert expectations, leading with a typical physician’s complaint before explaining why—thanks to Glassia—it’s actually something to be happy about.
Each two-part headline catches the reader off guard by expressing happiness about what would at first appear to be a complaint.
The subhead explains why the “complaint” in the headline is, in fact, great news.
The body copy offers a quick overview of Glassia’s RTBs.
The tagline “Unexpected Ease” refers to the surprise element of the headlines, as well as alluding to Glassia’s ability to make alpha-1 a little less difficult to live with for patients and their doctors.